Generative Engine Optimization (GEO): The Future of SEO in 2025

Search engines have been the backbone of digital marketing for decades. But the way people search is changing fast. Instead of typing short keywords into Google, users are now asking conversational questions to AI-powered assistants like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity AI. These tools don’t just list websites—they generate summarized answers. This new reality […]